The turbulent 1960s not only changed politics, but also had a profound effect on the way people dress. That historic era saw an explosion of colorful clothing, and the cotton t-shirt was a blank page just waiting to be decorated or tie-dyed. Tshirt printing today has become an effective mode of advertising a product, or expressing in-your-face opinions in a very personal but public way.
Even though thousands of the plain white type are still being sold, custom-designed prints are practical, popular, and can be seen everywhere. There are several techniques in use today for duplicating a host of images ranging from company logos, slogans, and personal portraits, to popular paintings. One of the most widely used methods of creating these products is screen printing.
This method is not only economical, but has a proven history of success, having been used on a variety of other materials including paper, plastics, and wood. The colors it produces are durable, versatile, and visually brilliant. The process has been in effective use for many years, and the modern version combines traditional techniques with modern, digital elements.
When finished, screen prints are normally clear and crisp. It is possible to save the screens for reprinting at a future time, and the pigments used are able to withstand repeated trips to the washing machine. In cases where a limited production run is ideal, some producers employ a heat transfer technique, most often on white fabrics that do not negatively impact the true colors of the ink.
In the past decade all-digital print methods have become increasingly popular. This process is superior for transferring artwork that includes intricate designs or a wide variety of colors, and is most economical when used in smaller production cycles. When a relatively low number of very high quality, long-lasting shirts are needed, this is the method that gives consistently good results.
Human beings in general like to watch other people, and a customized message printed on a shirt often gets noticed much more readily than a massive roadside billboard, or even the most jangling, repetitive TV commercial. As cost-effective advertising, printed shirts are nearly unbeatable. They are trendy, inexpensive, can be worn anywhere these days, and often make a lasting impression on those who see them.
Printed shirts are also great for promoting a sense of belonging to a sports team, work group, or class. They create a feeling of membership, and are a good way to create enthusiasm and unity of purpose between otherwise unrelated people. Because excellent printing today is so readily available and convenient, these shirts are ideal for special occasions such as family reunions, office picnics, or sports competitions, and they make excellent party favors or gifts.
The availability of tshirt printing websites makes ordering a special design simple and quick. Whether the image or message you need must reflect conservative company values, or needs to appeal to a much younger audience, it can be imprinted on a quality cotton t-shirt. Most people enjoy getting a high-quality shirt, and will continue to wear it long after the special occasion has ended.
Image by Idhren